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Purposeful Actives
Colloidal gold, five peptides, and sodium hyaluronate anchor FIRMMER’s approach to visible firmness, hydration, and glow.
Independent Skincare Innovation
Thoughtful formulas for skin that feels supported.
UM Skincare, Inc. brings together cosmetic science, natural extracts, purposeful actives, and founder-led formulation. Our FIRMMER division offers a streamlined gold-peptide serum-cream created to support the appearance of smoother, firmer, more radiant skin.
Select a FIRMMER offer button to open the product page, then press Add to Cart. The 35% promotional discount will appear on the checkout page.
Founder-ledMade in the USABotanical extracts60-day FIRMMER guarantee
About UM Skincare
Where curiosity, chemistry, and care meet.
Founded in 2020, UM Skincare, Inc. is the parent company behind FIRMMER. The company’s work reflects founder Felix Liu’s longstanding interest in chemistry and his formal training in Natural and Organic Skincare Formulation through the School of Natural Skincare International in London, England.
01Develop products with clear cosmetic purpose and a refined sensory experience.
02Combine established moisturizing ingredients with botanicals and modern actives.
03Communicate benefits responsibly while recognizing that individual results vary.
Our Formulation Philosophy
Focused care without an overwhelming routine.
We believe skincare can feel elevated and still remain approachable. Every featured ingredient should serve a recognizable role in hydration, conditioning, comfort, or visible radiance.
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Botanical Support
Centella asiatica, ashwagandha, edelweiss, chamomile, calendula, and selected natural oils complement the active system.
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Simple Application
Apply one to two pumps to the face, neck, and décolleté as part of a consistent morning or evening routine.
FIRMMER is a division of UM Skincare, Inc. Its Gold Firming Serum combines a serum’s targeted feel with cream-like moisture in one streamlined skincare step.
FIRMMER Gold Firming Serum
A luxurious age-defying serum formulated with colloidal gold, five peptides, sodium hyaluronate, botanical extracts, and natural oils to help skin look hydrated, smooth, radiant, and firm.
Face, neck & décolletéFree U.S. shipping
Skincare Journal
Trending now: supporting the skin barrier.
Why are people simplifying their routines and paying closer attention to moisture retention? Our first 300-word article explains barrier-friendly skincare, skinimalism, and how to choose a focused routine.
Read the 300-Word Article
Contact UM Skincare
Questions about our company or FIRMMER?
Corporate Office
UM Skincare, Inc.
13809 Research Blvd., Suite 500, 5th Floor
Austin, TX 78750
Founder: Felix Liu
Hours: Monday–Friday, 8 a.m.–4 p.m.